About Us

DirectIndustrial.ca is a Canadian e-commerce store specializing in professional-grade commercial and industrial equipment. We sell directly to end users across Canada — contractors, facility managers, electricians, building owners, and maintenance teams who need reliable equipment at fair prices.

All prices on this site are in Canadian dollars (CAD). We ship to Canadian addresses.

What We Do

We source commercial and industrial equipment directly from established manufacturers and make it available to Canadian buyers without the traditional distributor markup. Our catalog covers electric heating, gas infrared heating, industrial fans, ventilation, lighting, and controls — the products professionals actually specify and install.

We carry products from TPI Corporation, Schwank, and Solaira — brands with decades of proven performance in commercial and industrial environments across North America.

Who We Serve

Our customers are professionals and informed buyers who know what they need. We serve contractors and trades, facility managers, building owners, electricians, purchasing departments, and maintenance teams across Canada. Our goal is to make it straightforward to find the right product, understand what you're buying, and complete your purchase with confidence.

Our Business Model

DirectIndustrial.ca operates as a direct-to-consumer industrial supply store. We purchase products from manufacturers and sell directly to end users in Canada. We do not act as a broker or marketplace — when you place an order with us, you are buying from DirectIndustrial.ca.

We are a Canadian business, operated in Canada, serving Canadian customers. All transactions are processed in Canadian dollars.

The Brands We Carry

TPI Corporation — An American manufacturer with over 70 years of experience producing commercial and industrial electric heaters, fans, blowers, lighting, and controls. ETL Listed for Canada and the USA.

Schwank — A global leader in commercial infrared heating, founded in Germany in 1936 and operating in Canada since 1974. Most Schwank products available on this site are made in Canada.

Solaira — A Canadian brand based in Mississauga, Ontario, and one of North America's leading manufacturers of commercial electric infrared heaters. Their products are specified by architects, engineers, and facility managers across Canada and the USA.

Pricing & Transparency

Every price on DirectIndustrial.ca is in Canadian dollars. There are no currency conversion fees, no cross-border charges, and no surprise costs at checkout. Applicable Canadian taxes are calculated at checkout based on your province. Shipping costs are clearly displayed before you complete your order.

We believe pricing should be straightforward. Our cost structure — buying direct from manufacturers — allows us to offer competitive pricing without the markups typical of traditional industrial distribution channels.